This article was aimed at explaining the nuances of specific and multi niche blogging.
Blogging as a marketing strategy is relevant even today in the world of infographics, memes, video-related content. Many influencers still prefer this mode of disseminating information in the present context over YouTube videos and Instagram reels.
Bloggers everywhere in the world and especially in the UK are making decent money with blogging. As their full-time career rather than some part-time hobby.
Novice bloggers in the initial phase of their career have often faced this dilemma. Like whether they should go for single or multi-niche blogging.
What is “NICHE”?
In the blogging lexicon, ‘niche’ basically means the topics of the blogs. Every blogger out there belongs to any one of these categories out of the two mentioned above.
For Example: If a blogger covers travel, lifestyle, health, technology, cars in his blogs, then he is a General blogger. However, if a blogger just writes about health and wellness, then he happens to be a single-niche blogger. This is for you to decide what path or niche you would like to start. And continue researching and writing in the future.
Multi Niche Blogging
This type of blogging involves writing on a multiple set of domains. And sectors by not specializing in any one subject area.
These bloggers enlighten the knowledge and awareness of a wider set of audience through their work. Many bloggers prefer this type for writing as they get the most diverse and maximum readership from several countries. And the reason why readers prefer multi over single-niche is that they get to read well-researched and diverse content.
Advantages of Multi Niche Blogging:
There are many merits of going for multi over specific blogging, which are discussed below:
More the readership and readers, more will be the traffic on your website. And more will be its revenue. Thus the blogger makes good money out of it. You can choose to monetize your blogs using platforms. Like AdSense to get paid for your work. If you become more famous, then companies will also start approaching you for direct advertisements.
Forget financial worries or take text loans to make your blogs impressive. Spend money on its curation to make it look different from others. If you are a General blogger. Then you become a darling blogger for many readers of various genres around the world. Social media channels these days have the potential to bring lots and lots of traffic to your website. Word of mouth marketing subsequently even gets you more and more traffic which is right for your growth.
An abundance of Content:
You write on a whole lot of subjects when you are a multi-niche blogger. And thus researching required for it is not in-depth. Which is usually the case of specific-niche blogging. Therefore, these bloggers do not have a hard time searching for the right content for these blogs. As they can quickly get a plethora of information about the topic.
Disadvantages of General Blogging:
Not everything is hunky-dory with this type of blogging genre. And there are specific problems with this as well. These issues are discussed below:
Difficulty in SEO:
When it comes to search engine optimization (SEO) for your blogs to appear on the top of the search page. It is somewhat tedious in this.
Check out: TOP 8 SECRET TECHNIQUES TO IMPROVE SEO
SEO is time-consuming. As you have to find different keywords which are in great demand that too from several domains and sectors. On the flip side, if you are a single-niche blogger. Then you just have to find a limited set of keywords from a single domain or sector.
Also, SEO is something that is of utmost importance. And cannot be ignored after putting so much effort into writing. Thus, even if it is difficult, one has to invest time and energy towards SEO work to ensure maximum readership.
Broader niche means more diverse content and more number of blogs. It means you need to hire more people in your research team. To find relevant statistics, information, data about the content of different blogs. Also, you need to hire more content writers having specialization in their specific fields. All this incurs a cost, and you can’t afford to be low on your budget.
There is content available on the internet. But you need some dependable writers who can make sense out of it and curate masterpieces out of that information.
This is because one person cannot be a know-all writer who knows every domain and sector of writing. So, you will definitely need a team of professionals writes. Also, one manager to manage different teams and facilitate communication between cross-functional departments.
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