97% of video marketers say that videos improve customers’ knowledge of their products, and 76 percent say that videos boost their revenue. Furthermore, 56% of people agree that a company’s website should provide video content. If you make a sales video and embed it on your website’s landing page, you may see an increase in conversions of more than 80 percent!
Why do Brands need to Create A Sales Video?
It’s a really great idea to showcase products through a sales video. Video will make up more than 80% of all Internet traffic by 2021, according to a Cisco forecast. The continued rise in video popularity shows that the prediction was spot on. As a result, it is crucial for every company to have a video marketing plan that involves the creation of high-caliber sales video explainers.
If you need to tell a story or elicit a range of emotions for any number of issues or commercial goals, a video can be your best bet today.
Videos are a fantastic tool for breaking down complex content so that your staff can learn it, retain it, and use it when communicating with customers, prospects, etc. As a new subset of video advertising, sales videos will put the product’s sale process front and center. The plot is entirely focused on selling the reader a certain product.
How to Create an Engaging Sales Video?
You can make an effective and engaging sales video in just three easy steps, saving you time and energy if you’re thinking about making one for your company.
Get the attention of potential customers
Before delving deep into the needs of your audience and grabbing the attention of potential prospects, it is wise to inject some life into your value proposition if you are running a business and want to break through inboxes to search for valuable prospects there and take the perfect time for your follow-ups.
If you’re establishing a company from scratch, it’s important to go right into analytics and identify ways to hook your target audience. It’s quite unlikely that anyone will be checking your emails, so you won’t have someone to ponder their preferences, ask for advice on how to better interact, etc.
Boost the process to close more deals
In order for a lead to be considered a potential contract, sales representatives must meet three criteria. If you want people to watch your film, it has to be immediately useful.
Firstly, that. Some creative types need to be interested, and in the end, consumers need to feel more comfortable with their choices. Here, you should concentrate on creating memorable sales films and follow-ups to facilitate rather than hinder your sales process.
Retain customers and look for new prospects
When all of the groundwork has been laid, and the process is running well, the real work begins. Keeping a current client happy is far simpler than trying to find and win over new ones. In order to please both your audience and your bottom line, your videos should be as broadly applicable as possible.
How Many Types of Sales Video Are There?
When we talk about sales videos, we’re referring to personalized videos made specifically to help close deals. A salesman can send one of these videos to a prospect, stakeholder, or new customer to introduce themselves, break down complicated information, establish rapport, and so on. However, if you’re set on using product videos, these are the most interesting ones:
- Educational videos
- Explainer videos
- Animated characters explainer videos
- Motion graphics explainer videos
- Presentation videos
You can add your own unique touch to these styles. Through these videos, your sales staff will be able to convey their message succinctly and clearly, whether they’re involved in a transaction, relationship, solution, collaboration, etc.
Practice That Can Ruin Your Sales Video
In the process of creating sales videos, there are always pitfalls to avoid. The most crucial ones are listed below. When creating your next sales video, try to avoid the things/practices we have mentioned below:
- Focus solely on your company while conveying the message
- Going the extra mile to close the deals
- Incorporate no or too many call-to-actions
- Display terrible body language
- Increasing the video length unreasonably
- Recording videos in the inappropriate location
- Starting without a good script
Instead, zero in on the issue at hand (and its solution) or a single salient trait at a time. Always provide market facts and value in a concise manner. Come up with a fresh perspective. Always state your call to action. Make it into a series if you can.
How Much Can a Sales Video Cost?
Well, there’s a common misconception that videos are pretty expensive. Well, that is not the case because if you look at the bigger picture, you’ll be saving a lot of time, effort, and money by making a video.
A basic explainer video price starts from $1500. However, if you want to add more sparkles and glitters to it, then it can cost you around $50,000. Still, you’ll be saving a lot of money because this is that one asset that you can use multiple times and on multiple platforms.
In a Nutshell
Therefore, videos allow you to convey your message with more power and a more personable tone. Using video as opposed to another firm content kind greatly increases your likelihood of connecting on an emotional level with your people.
Keep in mind that you only have so much time for the video. Create a fantastic video script from your original ideas. It will be simpler to convince your target audience to view your explainer film for sales if you have first identified their problems and demands. Because it’s so difficult to make a professional-quality video with just a mobile device, video is big business.
However, you might need to hire professionals, invest in expensive software, or acquire unique skills in order to add effects, music, and editing. You can look for them and/or get assistance from them if you need it.
If you want to create a simple sales video, you can hire any video production company. If you want to get a more interactive one, then you can check this list of the best Vancouver animation studios if you want animated sales videos.
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