What Is PPC Advertising and How Effective is it?

What Is PPC Advertising and How Effective is it?

Let’s say you have built a standard, excellent, and inviting website for your business, and you have made the website informative with incredible content. However, you notice that you rarely get visitors to the site, not to talk of people signing up for your business. It practically means all your hard work has gone to waste.

If you’ve found yourself in a situation like this, you need to understand the need for PPC marketing.

What is PPC (pay-per-click) advertising?

PPC (pay-per-click) advertising is one of the online marketing tools to drive more visitors online, be it your website or other web pages. It is the process of buying visits to your website through search engines instead of attracting visitors organically.

In simple terms, PPC advertising is a way of placing ads online where you can attract more traffic to your website. PPC advertising is a paid tool, but one excellent thing about it is that you will only pay when a potential audience clicks on your ad. It is a win-win situation, visitors click your ads, and you will have more traffic on your website that could convert to sales.

This blog will show you how what PPC advertising is and how you can effectively use it.

How does it Work?

When you search for a keyword on Google, you will notice sponsored ads marked with “Ad” in a box labeled yellow on the result page. Those are examples of Google Ads PPC budgeting.

It is called pay-per-click because whenever a user clicks your ad, the search engine platform will charge you a small amount. This small amount is referred to as cost-per-click (CPC), and it could be average between $1 and $2. While some could be very low, others could be as much as $50.

Another term you need to understand is CPM, and it is referred to as cost per mille, i.e., cost per thousand impressions. It only applies to videos or display ads where you will pay for showing your ads 1000 times irrespective of the number of times users click on it.

PPC advertising primarily works on search engines such as Google when your potential clients search for things to buy online. Setting your PPC ads will help you generate more traffic when people search for a service or product you provide.

A search engine like Google combines many factors by checking the relevance and quality of your keywords, your ad text, and the size of your keyword bids. Google combines your Quality score and CPC Bid to charge your ads and decide whether it fits the search results’ top pages.

Using PPC advertising will you reach your customers at a particular cost that fits your PPC budgeting?

Important Factors to Note

Implement PPC advertising for your online business is more than setting up an ad. There are a lot of factors involved. Google and other search engines use various processes to determine if your ad will rank on top of search engine pages.

One of these several factors is the “keyword.” A keyword is a very important tool for both SEO and PPC. The only way your customers can easily find you on search engine pages is to use the right keywords. Your focus is to plan your ads on terms or keywords that will trigger search engines to display your ads when someone searches for terms related to your keywords.

Since you are paying for each click on the ad, you should bid only on keywords relevant to your business. It will help you get the best ROI (return on investment). Let’s say you set up an ad for $2 per click. If every sale from the clicks helps you generate about $200, then you can be assured of an excellent business.

How effective is PPC Advertising

Every business owner aims to generate more sales, whether for a physical business or an online business. Using PPC advertising is one way to drive more traffic to your online business, whether you own an e-commerce store or a website that you use to drive people to your physical store. Let’s check some of the ways PPC budgeting can be effective;

1. PPC Advertising is Extremely Targeted: 

One of the advantages you get when you use PPC advertising is that you can choose the specific type of users or audience you want the search engine pages to show your ads. You can choose the language, age, location, interest, gender, keywords, and type of device you want your ads to be shown. It guarantees that you can get your ads to the people who will be interested in your product.

2. Retargeting Previous Visitors: 

Normally, only about 2% of 100% of visitors to a website will convert into customers. The remaining 98% is a waste. An advantage of using PPC advertising is to retarget the remaining 98% to re-catch their attention. It helps them to see what they have been missing.

3. PPC Advertising is Cost-Effective: 

Search engines will only charge you when someone clicks on your ads. Imagine that the first person who clicks on your ad of $2 CPC converts to a customer who pays you as much as $500. What a massive ROI!

4. You Can Track the Ads: 

It is easy to monitor PPC advertising, and if you notice that you are not getting enough clicks, you can adjust the ads to generate more. You will also know the main ads that are converting to sales and those that are not.

5. The Result is fast: 

An advantage PPC has over SEO is that you can set up your ads today and begin to get huge results within a few days or hours. SEO usually takes a long time before you can get to the top position on search pages, but with PPC, once you do the necessary things, you can quickly rank as high as possible.


So, in conclusion, PPC and SEO are the two major ways of getting traffic to your website through search engine pages. While SEO is an organic way of getting visitors to your website, PPC is a paid tool. You will pay a little amount to get traffic that will eventually convert to customers.

According to Ilmibook PPC is very effective because you can target specific visitors based on gender, location, age, language, and other factors. Driving traffic to your website is the only way to get more customers to sign up for your service or buy your product. If you are yet to read this article, go back to find out.

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