Social media continues to be a high-growth industry. And while the number of users seems to have plateaued, social networks’ performance and use models continue to evolve. Below we’ll explore the most important and emerging trends that will take over social media in 2022.
The trends we saw in 2021 will continue to grow in importance in 2022. And they will affect significant changes in how we use social media and how companies operate their social media strategies, and the impact it has on our lives.
One of the hottest issues around the globe surrounding social media platforms is privacy. People have grown increasingly concerned about their data from social networks like Facebook, Google, TikTok, and more.
“Less scrolling, more connecting” – EdanFounder @ Brand Sentrik | Marketing Firm Las Vegas
Privacy-first platforms will dominate in 2022
Last year, social media users became more aware of the value of their data. Users now are more cognizant of the dangers of misinformation and its negative impact on society. These factors have led to increased demand for privacy-first platforms that keep user data safe from hackers and protect them from misinformation. WhatsApp was one of the first mainstream social media platforms to implement end-to-end encryption for all users and saw a surge in usage as a result. Other privacy-focused apps like Telegram have also experienced rapid growth over the past year.
What Are The Latest Social Media Trends?
Social Media is one of the most powerful ways to reach out to your target audience. However, knowing the right strategy can be tricky at times because there are a few social media trends at once. You must keep your finger on the pulse of changes in social media so that you can make sure that your business can capitalize on new trends and remain relevant in an ever-changing landscape.
One of the biggest trends right now is video:
Social media platforms like Facebook and Youtube are leading the charge with videos being posted by users every second.
To help you take advantage of social media marketing trends, we’ll list some trends and insights.
Here are some things to keep in mind when implementing your social media strategy:
1. Social video is exploding
2. Messaging apps are the new social networks
3. Personalization is key to successful social media marketing
4. Visuals are more important than ever
5. Paid advertising continues to grow
Social Media Trends Today
There are a lot of social media trends in use today. The first one is the use of bots and artificial intelligence. Bots allow the users to get more automated and allow content to be distributed faster and widely. This is important because it allows for more time for other things like family or work (great for small businesses). These bots never get tired and you can program them with ease.
Some of the bots in use today come from programs like jasper.ai and copy.ai. These bots write articles themselves! From blogs to attention-grabbing social media posts, these bots will write for you. Using cutting-edge artificial intelligence, these AI writers can produce top-notch quality content. These tools are great for those who:
- are not professional copywriters
- don’t have time to write
- would like to save on cost
- are dissatisfied with their current copywriters
Besides AI tools there are great tools to produce common tasks on autopilot. Tools like Zapier and IFTTT can integrate commonly used apps to produce an automated workflow for you.
On the other side of the spectrum are personalized experiences and influencer marketing trends in use today. Social media platforms focus on delivering more personalized experiences based on an individual’s interests, location, and demographics. This means that businesses likely see a reduction in reach and engagement as they become less relevant in people’s news feeds. Influencer marketing is growing rapidly as well.
Influencer marketing has grown significantly over the past few years and is now one of the most popular ways for marketers to increase brand awareness, sell products and services and build stronger communities around their brands. However, this space has become increasingly saturated as more influencers have entered the marketplace, which means that businesses will have to work harder than ever before to find influencers who are genuine matches for their brands rather than simply looking for someone with a large social following.
There is a mix of everything in 2022. Although people have lost some trust in social media companies they have not lost trust in people. They still have a desire to connect with others and that will persist whether it’s via video or messenger. Expect these trends to continue for the years to come.
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