How your company ranks in Google can make or break your business. Research shows that 53% of American consumers search for products online before they decide to buy. This means if a potential customer type “best VPN for gaming” into Google, the secure VPN that your company sells needs to rank high on the search engine results pages (SERPs) or they won’t see it.
If they don’t see it, they’ll choose a competitor.
The problem is that only 5.7% of pages will rank in the top 10 search results within a year of publication. So if you’re looking to build up your website’s authority and rank higher in the SERPs, you have an uphill battle ahead of you.
When it comes to Google search rankings, several factors come into play, though high-quality content and link building are among the most important. Among those factors are so-called “do follow” backlinks.
What are do-follow backlinks, and how can you earn them? Unfortunately, you can’t leave it to organic traffic. You need a strategy. Let’s look at how you can earn free do-follow backlinks from high-authority sites.
What Are Dofollow Backlinks?
Technically, there’s no such thing as a dofollow backlink. The term arises due to the existence of nofollow backlinks, which don’t count toward your Google ranking.
By default, any link that refers traffic back to the site of origin is a “do follow” backlink. This is what you want, as it’s the only kind that will give you a return on your SEO investment.
The more dofollow backlinks you have back to your site, the more your website’s domain rating (DR) will improve. With a higher domain rating, your keyword ranking will also improve. Data shows that websites with strong link authority tend to rank well in voice search as well.
To identify a dofollow link, you can check the link in the browser and see the HTML code.
To do this correctly, right-click on the link in the browser and pick “inspect.” If it isn’t showing up, this guide can help.
When it brings up the HTML code, search for rel=“nofollow”. If it shows no results, that means the link is a dofollow link.
Why Do High Authority Sites Matter?
The higher authority your site has, the stronger your backlinks will become. It will earn you quality traffic, increase your rankings in search engines, and increase your SEO rank.
It may seem like extra work to seek out these backlinks and implement a strategy as part of your marketing efforts, but it’s critical for a successful website.
Tips to Get Free Dofollow Backlinks from High Authority Sites
There are several ways to get free dofollow backlinks from high authority sites. While these methods might take time, they can pay off in a big way.
One method is to nicely ask for the backlinks. Some websites are open to including dofollow backlinks from people who ask, and you should take advantage of that.
Start by opening the website from which you want to earn a backlink. With many sites, you will need to sign up, register, or contact the owners of the site directly. In your contact with them, include your contact information, email, and details about you and your website, and make your case for the backlink.
Don’t want to straight-up ask for a backlink, there are more passive ways to get backlinks from high authority sites. Try these techniques:
1. Become a primary source
Reporters, bloggers, and other publications will naturally link to your content if it contains original work and original research. It’s not tricky, either. Use HARO, or Help a Reporter Out, to help get your work out there.
2. Publish skyscraper content
When you look out over a cityscape, what stands out? It’s the tallest building. Ranking well in the SERPs requires your site to stand out similarly. Pick a topic that works well for you and your niche, and then produce specific content for that niche that is 5 to 10 times better than everything that’s ranking at the top. This process can take a lot of time, but your standout “skyscraper” content will lead to a huge amount of backlinks if built properly.
3. Use content that will generate backlinks
Most content on the internet goes ignored. Research shows that on average, users read at most 28% of the words on a page during a visit. How do you fight that? Create proven pieces of contenti9. “Why” posts and “what” posts especially generate a lot of traffic. Also, SEO content writing services can create content for you that will help you rank.
4. Use authority resource pages
Authority resource pages exist solely to link out to other pages. These pages are gold, but they can be tricky to find. Try searching for “helpful resources” or “useful resources” to find these guides. Then reach out and nicely ask for a link.
5. Ask for backlinks from previous backlink locations
Have you received several organic backlinks for certain sites? If you have an existing relationship with someone at the website, you can send them an email to thank them for the content — and then ask for another backlink. If you don’t have a relationship like this, continue the outreach process and see if you can connect.
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