If you come to this post you must be searching Can I do SEO for mobile apps like an Expert? Well, the short and sweet answer is YES!
Over the years, the mobile has use grown to unexpected heights. So much so that conventional computer usage has reached its all-time lows. There are billions of mobile users in the world. It’s almost like a person is inseparable with the small handy gadget resting in their pockets. The leaving-behind at home shock is real.
Moment of joys abruptly become episodes of jolts when the handy gadget loses sight. It tells us how the smartphone has become the first choice of conduct for most users. From grocery shopping to cloth buying, from hiring a cab to requesting hotel room service, from booking flight tickets to ordering food, everything has gone mobile. It is why mobile optimization has become important.
Why mobile apps SEO is so important?
No online business can prosper if it doesn’t have a business-centric application. Besides, smartphone applications have gone mainstream alongside social media apps. It means that billions of users can know about your business if you launch an app exclusively for smartphones. They will download your mobile application if it fits their needs. But before that, you should optimize your app with SEO. In case you don’t know how to adjust your application for Google and other search engines. Do not worry! Follow these steps below to ensure everything is to attract clients and churn out decent profits.
Our lives have become closely attached to our smartphones. It is the primary reason why startups and business try their best to rank up on the SERPs (search engine results page). It helps them to make their apps user-friendly and improve the user experience. For this, you can hire a Mobile Application Development Services to assist you in this regard.
So how do they work? What techniques do they apply to your app to rank them on Google and the app store? Unquestionably, SEO experts help you expand your business reach and create brand awareness. Here are the vital elements they apply to create ripples of brand recognition on Google and other search engines.
Top 3 Expert ways to make SEO optimized mobile apps
1. Optimize mobile app content for search engines
Create mobile-friendly content for your website to allow users to access it on their devices. Google is now changing due to the ongoing changing moods of how people use computers. Although desktops and laptops offer more convenience i.e., easy controls and big screens, people prefer using their smartphones. It is the primary reason why Google launched crawling and indexing for mobile in 2013.
Therefore, research the best keyword you can apply to the content suitably abridged for mobile devices. You don’t want half-cut information to appear on smartphones, tablets, and other similar hand-held devices, right?! So use user-based keywords, optimize title tags, write compelling Meta titles/descriptions, use high-quality images, and link them to high authority websites.
2. Create a user-friendly mobile app landing page
One of the best ways to attract clients is to create an attention-grabbing landing page. It is the page that you connect with your PPC and CTAs. Thus, make sure these look top-notch, visually enticing, and easy to understand. If you follow the right rules, it will work like magic. Also, have good effects on the optimization of your mobile app. Your landing page should be clean, well-organized, and provide information in a comprehensible chronological order. Next, it should be minimally kept with little decoration without putting unnecessary overstatements.
There are several ways to identify the right keywords for your mobile app. However, these three ways are the best to date:
- Enter your keyword on Google and look at the search bar suggestions. These are your LSI keywords that you can use for your mobile app content.
- Click on the keywords highlighted by Google on the search bar. These keywords are related to your business. Click on each of them to view what sites are coming on top to get the idea of the SERPs competition.
- Scroll down to the bottom of the Google page. The list of keywords down below is also LSI keywords. Check these on Google to apply to your mobile content.
3. Optimize the SERPs title and description of your app
These short descriptions might be the easiest writings about your business, but their impact is impelling. The best way to write meta titles and meta descriptions are to jot down key information in them. Also, integrate the right keywords and use them cleverly. It enables Googles to recognize you as a key link to searches made by users on the internet.
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