With over 3.7 billion active social media users who spend around 142 minutes a day on the platform. It is undeniable that social media is a breeding ground for brands, marketers, and businesses to widen out their reach through various social media networks.
Moreover, such a massive user base explains how likely it is for social media users to create a massive amount of User-Generated content that can come in handy for brands for their growth!
If you think it might be a daunting process, that is not quite the case, and we need to thank social media aggregators for this.
Confused about the process and what are these tools about?
You will get to know all this and more as you make your way through the blog. In this post, we shall be telling you all about social media aggregators and their functionality. You will also get to know about the benefits of using social media aggregators for increasing business profits.
Let’s get started with the prerequisites first.
Introduction To Social Media Aggregators
As the name suggests, social media aggregators are brilliant tools used by their users to aggregate content from multiple social media networks and present it in a customized format.
These tools are perfect for collecting a brand’s User-Generated content.
Social media aggregators enable their users to collect content using a specific connection type, i.e., a specific hashtag, tags, mentions, etc., to embed social media feeds into the website.
Even though you must think that social media platforms also embed links to their users for doing the needful, is embedding one post at a time worth it?
Think about the number of hours you would be spending in a day for the process.
On the other hand, using a responsive social media aggregator, you will be able to complete the process in a couple of minutes! Not just that, you also get to enjoy the other features depending on the tool chosen by you.
You can increase the effectiveness of the content using a wide variety of customization options and content moderation options.
Most social media aggregators also offer assistance to their users if they get stuck while using the tool.
It was all about the basics of social media aggregators. If you are thinking about how including them in your business would benefit your users in the long run, then go through the section below to get your answer.
Benefits Of Using Social Media Aggregators For Brands
1. Save On Time
As mentioned above, using a social media aggregator tool lets the users aggregate social media content in literally less than a minute!
Taking the manual route of embedding social media content using the official embedding option provided by the platform itself is an extremely long process that requires more effort and time.
2. Make The Website More Visually Appealing
It would not be incorrect to say that social media has a striking visual presence that can instantly grab attention from the onlookers.
While we agree that content plays a major role in creating an impact on website visitors, a boring and mundane-looking website can be quite off-putting for the visitors.
Social media platforms like Instagram, Pinterest, Facebook are mostly dominated by stunning visuals, which can double the impact on the website visitors when embedded on the business website. Moreover, people love visuals, and this is one of the most effective ways to keep them on the website for a longer time.
3. Showcase User-Generated Content
Using social media aggregators gives brands a chance to display the strong voice of their brand customers on the websites. Since its inception, User-Generated Content has become the biggest weapon of every brand’s marketing arsenal since it is the most genuine and honest form of content found online.
Every day millions of social media users post content around their experiences with a brand and its products. Aggregating it and displaying it on the website is an amazing strategy to win over the trust and confidence of potential customers. Here is a fact to prove it – Researchers suggest that more than 90% of potential users go through some form of User-Generated Content, be it on social media or reviews, to make their final purchase decision!
It happens mainly because customers trust other customers much more than the brand’s promotional content or expensive marketing campaigns.
4. A Chance To Increase Social Media Followers
In today’s social media landscape, brands and businesses must have a good social media presence. Often, social media users get influenced by the number of followers of a brand and decide to hit the follow button or not.
Embedding social media feeds on the website allows potential users to explore your social media content. They decide to follow you or not purely based on how much they are enjoying the content.
Embedding interesting content on your website is a great way to tap into the interests of your website visitors, and they will feel the need to get redirected to your social media account.
It brings us to the end of this blog, and we are positive that you must be set to immediately include a social media aggregator in your marketing efforts.
All you have to do is look for the best social media aggregation tool, and you will be good to go!
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