Social media has certainly raised the bar for creativity in marketing. It has now become one of the most important aspects of modern-day marketing. Many businesses use a dedicated team for social media marketing that focuses on using social media platforms to attain brand awareness.
Talking about social media and its marketing, no one can ignore Facebook, as it is the most impactful platform due to its huge user base. Marketers are always keen to extract maximum benefit from the platform and have started using Facebook widgets for website. Using a widget is a smart marketing strategy that helps businesses to boost their sales and generate a strong customer base.
The Facebook widget has successfully delivered goods to many businesses and brands; hence it is now the most popular marketing tool. In this blog, we will be discussing this amazing marketing tool and list its benefits.
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What is Facebook Widget?
It is a dedicated Facebook tool that helps you to aggregate all the contents and posts from all over Facebook. And after your curation and customization of the content, the widget displays them beautifully on your website.
It is easy to install and use. It is coding-free; hence you don’t require any coding knowledge or experience to use this tool. It consists of auto-updates, which means you don’t have to manually refresh the feed or hire any developer or resource to display the latest content.
It also allows you to customize your feed and match it with the style of your website. A good looking website creates a good impression and helps you in attracting more customers for your business.
Benefits of using Facebook widget
Enhances user Engagement
Internet is now easily accessible to individuals, and with everything available with just a click, people are shifting towards eCommerce and online stores to make their purchases. Due to this shift, websites are now the representatives of their respective brands.
And therefore, it becomes necessary for you to create a good website that impresses your visitors. And what can be a better way than providing them engaging content and enhancing their browsing experience?
Facebook consists of various content with different mediums; people use it to post pictures, upload videos, or write blogs. Such variant content attracts visitors’ attention and keeps them engaged. An engaging website helps you to create a good impression and also enhances your reputation.
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With such huge competition in the market and so many businesses now taking steps towards the establishment, it becomes important that you use smart techniques and strategies to attract customers. People always prefer visiting the website, which enhances their browsing experience and pleases their eyes.
In simple words, people avoid visiting a dull and boring website. It represents monotony and eventually fails to create an impression. Colourful, vibrant and lively attracts people and helps the business to generate more customers.
As mentioned above, it is an amazing platform where people have various ways to display their artistic side. The widget displays these posts on your website and hence add charm. Facebook also allows its users to post images and videos, and as we all know, visual-based contents always have the edge over text content and generate more vibrancy.
Increases website traffic
The basic need for a business to increase its sales is by attracting the crowd. It is one of the most difficult things to do but offers various benefits. The same is applicable on the website. If you are able to attract people to your website, your business gets huge rewards.
This widget is an amazing tool that helps to make your website appealing and engaging, eventually increasing its traffic. People always like to visit an engaging and interactive website, and as more people visit your website, your traffic increases, which is beneficial for your business.
Increasing website traffic helps to get a better search engine ranking. That means whenever a person will search anything related to your business or industry. Search engines will suggest your website to him. Therefore, website traffic helps you to gather more crowds and eventually increases your brand awareness.
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Provides Social Proof
Facebook is also a hub for product review, public opinion on brands, customer feedback etc. In simple words, many people often use it to share their opinion regarding products or business and even share their picture with the product or upload videos.
Facebook Widget gathers all the content related to your business, including images, videos, blogs, etc., about your product and displays them on your website. A potential customer will always look for social proofs and reviews before making a purchase, and the widget provides them with all in one place.
Your potential customer can get all the necessary information about the product from your website. As your website already provides details about your product, the widget will provide them with public opinions, reviews and customer response. It makes potential customer’s browsing experience easy and helps you to win their trust.
Helps in conversion
Business always looks to progress to attain more growth. And growth can only achieve that by increasing sales and generating a strong customer base. It is never easy for the business to generate the first purchase from a new client and provide equal satisfaction and service to previous customers.
Facebook widgets help you in both cases. As mentioned earlier, the widget provides social proofs and reviews to your potential customer and helps you to win their trust. And that can eventually lead to converting your potential customers to your customers.
At the same time, it makes its past users respected by displaying their content on the official brand’s website. The widget also gathers their review and feedback, which ensures that brands consider their opinion and ignite social connect. And hence, converts customers into loyal customers.
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The ending words
There is no denying that Facebook can make a huge impact on businesses, if used smartly, it can take your business to new heights. You extract maximum benefits from the platform by using the Facebook widget and enjoy amazing results. They are easily available in markets, and you can use them with ease. So, make a smart move, install a Facebook widget on your website and watch your business grow.
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