Marketing Must Haves To Create A Social Media Plan

Social media has changed the way the world does business. And for businesses learning how to leverage this powerful tool is a great way to build customers and grow your business. While these complicated algorithms and formats can make it difficult to use, social media offers great ways to connect with your audience in a meaningful way. 

Social media is a nessacary for any business, as Over 70% of businesses surveyed rely on social media for customer engagement, compared with 61% for email, 27% for TV/radio advertising, and 24% for print ads, a study from Forbes found. 

Small business owners can feel overwhelmed by social, unsure of how to connect with their audiences or how to post. Thankfully, social media can be easy, as long as you know how to use it! Here are 3 Marketing Must Haves To Create A Social Media Plan. 

Customer Journey

Before we even open an app or make a post one of the most important documents a business needs is a written customer journey. A customer journey is simply a written process that details the different ways customers learn about your business and enter your sales funnel until they become a customer. 

This document is extremely important for a business looking to use social media as it will outline important information about who your customer is, why they need your product, and how an ideal customer will interact with your brand. 

No matter the size of your business, a customer journey is a roadmap for marketing and sales success.  This detailed process will help guide your marketing and sales efforts to convert more leads into sales. 

To make your own customer journey here are just a few of the elements you need: 

∙        Customer Profiles: Not every customer is the same, so make sure you can speak to different customer profiles. The small business owner will have different questions than a kindergarten teacher, so make sure that you know how to speak to the different customer profiles your business has through your marketing. 

∙        Automations: When a customer applies online, what happens next? Make sure that you have email sequences, texts, and follow-up calls to ensure that your clients get questions answered. All these steps should be written out in your customer journey! 

∙        Pain points and Solutions: Customer purchase because they are looking to solve a problem, and it’s your marketing role to show and tell your customer how you can help! Find out what your customer’s pain points are, and highlight how your business is the solution. 

A customer journey will make it much easier to create stand-out marketing that speaks directly to your clients. As you identify who your customers are, what they need, and how you solve it, makes social media so much easier! Create posts that connect with and engage with your customers! 

Brand Voice

Tone can change a lot in how customers perceive your brand. Brand voice is another way of describing your brand’s personality. For a brand voice to be effective it should be used in every medium available for your brand so your website, social media, and emails are all ways your brand communicates with customers. 

Brand voice is how you speak to your customers, and if you have the wrong voice or tone, can make these customers disconnect from your brand. Your brand voice should be unique to your brand and be easily identifiable to your customers. 

Sprout Social shared the following tips on how to develop your brand voice: 

∙        Create a brand Voice document with examples of text: 

∙        Audit of Your Current Voice and See if Writers or Platforms Vary

∙        Identify Your Audience and Customer Profiles

∙        Create Tones For Different Situations

∙        Review and Update Regularly

What you say and how you say it can make a huge difference in how you connect with your customers. Therefore having an airtight brand voice and tone is nessacary to connect to your customers in an engaging way. Combined with a customer journey you can easily write and create a marketing funnel to draw in more business. 

Colors and Templates

Color and social media go hand-in-hand. Color is one of the easiest ways to make a brand stand out and grab attention, especially on social media. Color themes are a great way to build brand recognition in your audience. 

Research shows that up to 85% of consumers believe color is the biggest motivator when choosing a particular product, while 92% acknowledge visual appearance as the most persuasive marketing factor overall.

Brand color can be complicated, but researching the various color meanings and how they could be interrupted for your brand can be crucial for creating the right brand color. It may also be a time to revisit your log and branding color and update it for a more aesthetically pleasing look. 

Another social media must-have is templates. This helps provide a uniform look across all your social media. This is also extremely helpful to only have to make some small changes for new posts.  Free tools like Canva, can make it easier to create and design seamless social media posts. 



Social media is a great tool for any business to reach customers and connect with its audience. For new businesses, it can be difficult to know how to create a winning social media strategy. No matter the stage of your business, you can use these three tools outlined to build a better social media marketing plan to connect and sell to customers. 

3 Marketing Must Haves To Create A Social Media Plan:

∙        Customer Journey

∙        Brand Voice

∙        Colors and Templates

Will you use these for your social media strategy?

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